The Role of Art Criticism in Shaping Public Perception and Market Trends

 Muna Nimo Sagal

Faculty of Business and Management Kampala International University Uganda

ABSTRACT

This paper explores the influential role of art criticism in shaping public perception and market trends in the art world. It examines the historical evolution of art criticism, theoretical frameworks, and its impact on both public opinion and the commercial art market. The analysis covers various critical approaches, including formalism, Marxist criticism, and feminist criticism, highlighting how these perspectives have contributed to the understanding and valuation of art. By investigating the interplay between art critics, artists, and market dynamics, this paper underscores the significant power of critical discourse in determining the success and legacy of artworks and artists.

Keywords: Art criticism, public perception, market trends, formalism, Marxist criticism.

CITATION: Muna Nimo Sagal. The Role of Art Criticism in Shaping Public Perception and Market Trends. Research Output Journal of Arts and Management, 2024 3(2):37-41.