The Role of Corporate Social Responsibility in Brand Management                                                                 

Isiwu Joesy M.

Faculty of Business and Management Kampala International University Uganda

ABSTRACT

Corporate Social Responsibility (CSR) has emerged as a pivotal element in the strategic toolkit of brand management. This paper delves into the multifaceted relationship between CSR and brand management, exploring how CSR initiatives influence various dimensions of brand identity, equity, and communication strategies. Through a comprehensive analysis, the study highlights the significance of CSR in enhancing brand reputation, fostering consumer loyalty, and driving sustainable business practices. By examining case studies of successful CSR integration in brand strategies, the paper provides actionable insights for brand managers and corporate leaders aiming to leverage CSR for competitive advantage.

Keywords: Corporate Social Responsibility (CSR), Brand Management, Brand Equity, Brand Identity, Brand Communication.

CITATION: Isiwu Joesy M. The Role of Corporate Social Responsibility in Brand Management. Research Output Journal of Arts and Management, 2024 3(2):55-58.