The Impact of Social Media on Art Consumption and Critique                                                         

Ugwu Jovita Nnenna

Faculty of Business and Management Kampala International University Uganda

ABSTRACT

This chapter explores the transformative effects of social media on art consumption and critique. Social media platforms have democratized access to art, allowing for a broader and more diverse audience to engage with artistic works. However, this accessibility has also led to challenges in maintaining the quality and depth of art criticism. The rapid dissemination and superficial engagement fostered by social media can trivialize cultural and artistic appreciation. By examining examples from platforms like Twitter, Instagram, and Facebook, this chapter critically assesses how social media shapes contemporary art discourse, balancing the opportunities for democratization with the risks of superficiality.

Keywords: Social Media, Art Consumption, Art Critique, Democratization, Cultural Trivialization.

CITATION: Ugwu Jovita Nnenna. The Impact of Social Media on Art Consumption and Critique. Research Output Journal of Education, 2024 3(2):49-52.