Role of Public Relation Strategies as a Tool for Solving Farmers-Herders Conflicts in Selected Local Governments Area of Adamawa State, Nigeria

¹Jibrilla Hamza Modibbo, ²Jarengol A.U. and ³Amina Bala Usman

¹Department of General Studies Faculty of Art and Humanities Federal Polytechnics Mubi, Adamawa State, Nigeria

²Department of Agricultural Technology, Federal Polytechnic, Mubi, Nigeria.

³Department of General Studies School of SMT, Federal Polytechnic, Bali Taraba State Nigeria.

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ABSTRACT

This study examines the role of Public Relations Strategies in mediating the farmers-herders conflict in selected Local Governments area of Adamawa State, Nigeria. Data was collected through focal group discussion and a survey-based questionnaire administered to a sample of 316 respondents drawn from the three selected Local Governments which includes Mubi-North from the Northern Senatorial Zone, Hong from Central Senatorial Zone and Numan from the Southern Senatorial Zone. The findings revealed that the Public Relations Strategies have a considerable impact on resolving the farmers-herders conflict. Specifically, it was found that the use of Public Relations Strategies helps to foster trust and understanding between herders and farmers, encourages open dialogue, and provides a platform for the swift resolution of disputes. On the basis of the findings, it is recommended that the government and relevant stakeholders should encourage the use of Public Relations Strategies in resolving the farmers-herders conflict, rather than resorting to the use of force. Further research should also be conducted on the impact of Public Relations Strategies in resolving conflicts in other parts of Adamawa State and across the country Nigeria.

Keywords: Farmer Herder, Public Relation Strategies, Conflict, Dispute and Mediation

CITE AS: Jibrilla Hamza Modibbo, Jarengol A.U. and Amina Bala Usman (2025): Role of Public Relation Strategies as a Tool for Solving Farmers-Herders Conflicts in Selected Local Governments Area of Adamawa State, Nigeria. Research Output Journal of Arts and Management 4(2):1-14. https://doi.org/10.59298/ROJAM/2025/4211400