Limitations of Kola Nut (Cola acuminate) Marketing in Onitsha South Local Government Area, Anambra State, Nigeria
1Okonkwo-Emegha Kate, 2Adejoh Sunday and 3Oyita Governor Ekene
1, 2,Department of Agricultural Economics & Extension, Nnamdi Azikiwe University Awka, Nigeria
3Department of Agricultural Economics, Dennis Osadebay University Asaba Delta State, Nigeria
Email: k.okonkwo-emegha@unizik.edu.ng. Tel.: 08035922432
ABSTRACT
This study engaged in limitations of Kola nut marketing in Onitsha South Local Government Area, Anambra State. It examined the factors affecting the profits of kola nut marketing, and constraints faced by marketers. The profitability of Kola nut marketing in the study area is significantly positively influenced by seasonality and harvest (coefficient = 0.200, p < 0.001), cultural significance (coefficient = 0.135, p = 0.025), and the level of education (coefficient = 1.250, p = 0.004), while negatively affected by market competition (coefficient = -0.120, p = 0.025) and transportation costs (coefficient = -0.160, p < 0.001). The constraints related to the marketing of kola nut were, transportation costs, market organization, and price instability. The study concluded with recommendations to improve market organization, enhance infrastructure, and support financial stability to boost profitability. It was recommended that market structure and conduct should be well coordinated for easy access.
Keywords: Limitations, Kola, Nut, Marketing
CITE AS: Okonkwo-Emegha Kate, Adejoh Sunday and Oyita Governor Ekene (2025). Limitations of Kola Nut (Cola acuminate) Marketing in Onitsha South Local Government Area, Anambra State, Nigeria. Research Output Journal of Biological and Applied Science 5(2):55-60. https://doi.org/10.59298/ROJBAS/2025/525560