Exploring Gender Representation in Digital Media ART: A Critical Analysis

Muthoni Daniel Nyambura

Faculty of Business and Management Kampala International University Uganda

ABSTRACT

This study critically examines gender representation in contemporary digital media art, focusing on how large image databases depicting gender in a sensational and exploitative manner influence societal perceptions and valuation of women. By analyzing the works of three digital media artists, the research highlights the role of artists in perpetuating or challenging gender stereotypes. The study employs feminist art theory to explore the intersection of digital media art and gender identity, using both qualitative and quantitative content analysis methods. The findings reveal a significant bias in gender representation, suggesting the need for more balanced and inclusive portrayals in digital media art.

Keywords: Gender Representation, Digital Media Art, Feminist Art Theory, Image Databases, Gender Identity.

CITATION: Muthoni Daniel Nyambura. Exploring Gender Representation in Digital Media ART: A Critical Analysis. Research Output Journal of Education. 2024 3(1):9-14.