Role of Electronic Media on Intervention and Control of HIV/AIDS among the Young People in Teso Broad Casting Service Radio and Soroti Municipality, Uganda

Okwerede Emmanuel

College of Economics, Kampala International University, Uganda

ABSTRACT

This article examines the role of electronic media in the intervention and control of HIV/AIDS among young people in Teso Broadcasting Service Radio and Soroti Municipality, Uganda. The flexibility and participatory nature of folk media render predetermined evaluation strategies almost inapplicable. Moreover, for community members to truly appreciate any change in behavior, they should be empowered to set their own indicators and determine in their way how these indicators will be measured and documented. It is on this note that the study calls for well-informed, reliable, and vigilant media to support and enhance the flow of HIV and AIDS/TB information to the audiences, to overcome the challenges the health reporters face, and to improve the quality of reporting.  More so, journalists and editors should give special attention to systematically planning for human interest story coverage rather than be constrained to covering event-oriented news issues. The quality of coverage can be improved by enhancing the technical training for journalists that helps them get empowered to handle complex stories more comprehensively. Finally, it is crucial for the media houses to incorporate HIV and AIDS TB co-infection issues coverage in their editorial policies as a major editorial line which may force reporters not to neglect the issues. Finally, advocacy and educational efforts should aim at sensitizing stakeholders, media managers, policymakers, NGO experts, and health professionals to treat health issues, especially HIV and AIDS-TB, within the broader context of development.

Keywords: Developing country, Electronic media, HIV/AIDS, Intervention, Pandemic

CITATION: Okwerede Emmanuel. Role of Electronic Media on Intervention and Control of HIV/AIDS among the Young People in Teso Broad Casting Service Radio and Soroti Municipality, Uganda. Research Output Journal of Biological and Applied Science, 2024 3(3):59-64.