The Influence of Organizational Culture on Innovation and Creativity                                      

Baranshakaje Cyprien Egide

Faculty of Business and Management Kampala International University Uganda

ABSTRACT

This essay explores the intricate relationship between organizational culture and its impact on innovation and creativity. Initially, it provides a comprehensive overview of organizational culture, highlighting essential typologies and critical aspects that foster an environment conducive to innovation and creativity. The analysis then shifts to a detailed exploration of the concepts of innovation and creativity, identifying key traits of organizations that excel in these areas. Furthermore, the essay examines the influence of various cultural components, including visible elements such as logos and slogans, and invisible elements such as leadership styles and management techniques, on organizational behavior. Emphasizing the necessity for a supportive organizational culture, the discussion incorporates insights from prominent researchers and academics, illustrating how deeply ingrained values and beliefs guide behavior and decision-making processes within organizations. The concluding sections propose strategic approaches for cultivating a culture that enhances innovative and creative capabilities, ultimately ensuring long-term organizational success in a dynamic business landscape.

Keywords: Influence, Organizational, Culture, Innovation and Creativity

CITATION: Baranshakaje Cyprien Egide. The Influence of Organizational Culture on Innovation and Creativity. Research Output Journal of Arts and Management, 2024 3(2):28-32.